The Hong Kong Cricket Association is very pleased to announce that Hong Kong supermarket chain 'Wellcome' will sponsor the HKCA's Cricket Development Program for the next three years to become titled the "Wellcome Cricket Development Program."

"Wellcome are very happy to support the development of cricket in Hong Kong. It is a meaningful cause to promote the sport among youngsters, especially in local schools" said Wellcome's Marketing Director Mr Douglas Brown.

Children in Hong Kong Photo © ICC

The sponsorship agreement will see Wellcome pump HK$720,000 into such projects as the Playground League (inter primary school league and program), junior Elementary Centre Program and Secondary Schools Development Program over the course of the next three years.

"Cricket has developed substantially at grassroots level through our Cricket Development Program with over 10,000 junior participants in our junior leagues and courses last year compared with just over 3,000 three years ago," said HKCA President Mr Terry Smith. "We have demonstrated the effectiveness of HKCA's junior cricket projects. The Wellcome Cricket Development Program will enable us to build further on the growing popularity of cricket in the local community," he continued.

For further information contact HKCA Operations Manager Mark Burns at +852 2504 8101 or email hkca@hkabc.net

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