World Sport Group (WSG) Nimbus confirmed Saturday that they had initiated legal proceedings against the Board of Control for Cricket in Sri Lanka (BCCSL) following their decision to cancel a three year television, radio and sponsorship deal earlier this week.

The sports marketing consortium revealed that it had commenced arbitration proceedings in Singapore and had also submitted an application to the High Court in Colombo.

A media release, states: "WSG Nimbus confirms that yesterday afternoon it filed a Notice of Arbitration with the Singapore International Arbitration Centre ("SIAC") commencing proceedings in connection with its agreement with the Board of Control for Cricket in Sri Lanka (BCCSL).

"It also submitted an application to the High Court in Colombo yesterday to have the ex parte order granted there on 16th October dismissed

The BCCSL called for fresh tenders for international broadcasting rights Tuesday after advice from the Attorney General and having obtained an enjoining order from the High Court. WSG Nimbus, however, maintains that the three-year agreement signed last December remains binding.

"WSG Nimbus is seeking relief from the SIAC primarily to affirm that its agreement remains binding on the BCCSL," reads the statement issued from Singapore.

"WSG Nimbus will continue to take all legal measures available to it to uphold its rights under the agreement and to obtain compensation for the losses suffered and the damage to its reputation and business caused by the actions of the BCCSL."

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